Insights

How we think about it

Short written pieces on specific problems — no frameworks, no jargon, no claims we can't back up in a room. Written from inside engagements, not from a desk.

Latest piece

Forward Look6 min read

What Good AI Governance Looks Like for a 30-Person Company

You don't need a committee. You need three clear decisions documented where everyone can find them.

The assumption that AI governance is an enterprise problem is wrong. Smaller companies face the same risks — data leakage, hallucinated outputs, compliance violations, vendor lock-in — but without the infrastructure to absorb them. A 30-person company can't hide a mistake in a compliance department. The founder's phone rings directly.

2 April 2026Read the piece
What Good AI Governance Looks Like for a 30-Person Company

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Market Reality5 min read

Why AI Projects Fail in Singapore

It's not the technology. Most AI projects fail before a single tool is deployed.

The problem shows up three meetings in. Everyone agrees on the goal. The tool gets selected. The budget gets approved. Then, quietly, nothing happens. Not loudly — not a cancelled …

November 2025Read
Field Note6 min read

The 6-Month Lifecycle of an LLM Wrapper

They demo well. They deploy quickly. And then, around month three, something quietly stops working.

The pattern is consistent enough now that we can describe it before it happens. A company selects an LLM-based tool — chatbot, document processor, internal assistant, customer-faci…

December 2025Read
Diagnostic5 min read

Three Signs Your Business Isn't Ready for Automation

Before any tool is selected, three operational conditions predict whether automation will help or hurt.

Sign one: your team can't describe the same process the same way twice. If two people doing the same job give different answers about how that job works, you don't have a workflow …

January 2026Read

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